What Should be on Your Website’s 404 Page?

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While surfing the web, you might occasionally come across a page with a blank white background that has a message at the top with the title ‘Error 404’. These pages are commonplace online and are pretty important to boot. They’re meant to explain that the address you’ve typed into the browser is incorrect or that the content previously there has gone.

Their simplicity makes them interesting, but to look at, they are a little on the threadbare side. Noticing that, a small number of site owners and enterprising designers have decided to do away with the old formula, making 404 pages more interesting and, in some cases, fun. Using memes, cartoons or simply by tweaking or altering the 404 text, they’ve been changed beyond recognition.

Innovation pays off

Above all else, 404 pages should be helpful. A good 404 page should, at the very least, explain what it’s there for; text explaining that the content’s gone or the link is wrong is useful. Also, a link back to the homepage would come in handy, as would a search query. All this might seem hard to put in place, but it will put the viewer’s mind at ease.

Making your 404 page look cool is important too. It could have the company logo on it, a meme or perhaps something different like a sketch or animation from one of the creative team. Letting them loose on the 404 page could yield some surprising results! Some brands have gone the extra mile, making them look as epic as a homepage.

DDZ

DDZ

Virgin Holidays Cruises

Virgin Holidays Cruises

Catswhocode404

Catswhocode 404

Expansion Broadcast 404

Expansion Broadcast 404

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