Responsive web design is a tool used in constructing websites that provide optimal viewing across a multiplicity of devices. A website that is built on responsive web design elements adapts easily and fluidly to the viewing environment. This is because the viewing experience is based on underlying proportion based grid coding techniques and flexible imaging. The website employs media querying tools to discover the viewport of the device currently in use. By tweaking the components on the server side, RESS, the website created can load faster on mobile devices. The resultant websites load basic functionality first and addJava elements later on in an unobtrusive manner.
At this point you must be thinking, this is fine but how does it affect me? The responsive web design is going to be the industry standard; you can either stay ahead of the curve or play catch up later. The reasons for this are as follows:
First, the number of mobile computing devices available has increased exponentially. This means that your website must be capable of proficiently catering to all the available devices. The challenge you will be facing in accomplishing this is the availability of non-standardized screen size and immense size collection prevalent. Different devices have different screen sizes, and it is going to be difficult to address every particular variation of screen size available. Responsive design eases this concern by creating one website that caters to all devices.
Additionally, increasing mobile internet traffic means that websites must seek to cater to mobile devices. The traditional solution has been to build two websites; mobile and desktop version. This is cost effective, and since one mobile site must cater to all mobile devices the graphics, usability, and functionality have to be downgraded to ensure that primitive devices are well catered for.
Second, industry giant Google has declared this to be the direction the industry should go. Google holds the largest share of the search engine market. Their recommendation is effectively an iron clad endorsement of responsive web design. The reason they gave the recommendation is that responsive web design enables easier crawling, indexing, and organization of the content available on the website. When you have both versions of your website, mobile as well as desktop,there is unwanted repetition of content. This reduces the integrity of search engine results.
Moreover, a single responsive website eases the linking and sharing of content across multiple platforms. Search engine algorithms now factor in user experience and content sharing with regard to SEO. In effect, their recommendation is speeding up the adoption of this as an industry standard.
Third, the user experience is better, and the website is easier to manage.The website adjusts to give the user the best experience possible depending on the device they are using to view the website. Responsive web design is easier to manage than creating two separate websites, each of which would require separate management. Furthermore, there is no need to be forced to implement all your strategies for SEO, communication, marketing and advertising twice.
Additionally, responsive web design reduces the costs that would be involved in developing a separate app or mobile site. This is a boost to your bottom line. In conclusion, responsive web design is the future of web design. The reality is you will adopt responsive web design eventually.