Great were the surprise and the joy of advertisers and online marketers when the news regarding a new Bing Ads feature was released not so long ago, especially since it was a feature everybody was waiting for quite a while. Auto-tagging destination URLs in Bing Ads as an alternative to manual tagging is a product that took its sweet time to become available. Luckily, somebody gave matters a good thought and starting with July the 11th, advertisers and marketers can use for free a new tool powered by Bizible. Why is this so important? Ask any advertiser, marketer or SEO expert and they will tell you that manual tagging is not only time consuming, but truly exposed to human errors, not to mention that without tagging, a lot of meaningful campaign information is lost. Just as the experts from digitalnetagency.com would say, not using proper tags for Bing Ads URLs while using in the same time Google Analytics is an action that ends up with poor results, as the traffic will show up only organic, while much needed information about the ads campaign remains in the dark.
What is Bizible?
In their own words, they are a company whose team members are former Bing experts that analyzed the consumers’ needs and realized that no matter how important and useful the function of importing from Google AdWords was, marketers and advertisers lacked a good insight over post-click campaigns performances. Efficient marketing analytics integrations with Salesforce is a much needed feature in the business and Bizible promises to rise to the expectation.
What does Bizible do?
For starters, being a free tool for now, Bizible promises an easy and fast way for marketers and advertisers to auto-tag URLs in Bing Ads at the ad and keyword level, for both existing and new campaigns, without the risk of overriding already established tags. It provides tracking parameters for text ads (both desktop and mobile) and search keyword level destination URLs. The tool doesn’t tag Image, Rich Search, or Product adsyet, but they are open to suggestions. The auto-tag tool isn’t however limited to Bing Ads, but it works for Yahoo! ads campaigns too.
So how does it work?
Experts who already test-drove the tool agree it is user-friendly and very fast. It takes only five major steps in order to use it, among which the first two need identification and gaining access. It is important to remember that Bizible doesn’t store your username and password, but they will only use them to connect you and the Bizible tool to your Bing Ads account.
One of the most important steps and the key-feature of this tool is the auto-tag configuration, the process through which Bizible will add UTM parameters to your destination URLs ads or keywords. These are the parameters that you can make the best of use:
As we said before, the tool doesn’t have an effect on your already tagged destination URLs, as it appends only those UTMs that are missing, while they publicly admit that upgrading the existing UTM parameters is a feature they have in mind for future versions of this tool.
Again, why is this important?
Let’s put it this way: people use Google tools and features and the question as why using something else might sound legit if evidence wasn’t so obvious: Bing Ads, Yahoo! Ads still exist and are doing quite well. This may mean that people still ask for them and put them at good work, while integrated solutions and converging strategies are far more useful (if used wisely) than one single tool.